A vehicle for creativity
At the 2023 British Grand Prix, we entrusted our prime spot on the McLaren Formula 1 Cars to UK-based STEAM Co., an organization that champions creativity for children, and our third Sponsor X nonprofit.
Aim higher than high, powered by creativity and community
It takes a whole village to inspire a child. STEAM Co. touches the lives of thousands of children with their vision of igniting a creativity revolution that is spreading across the UK and beyond. Their story is a testament to the power of passion and dedication in making a positive change in the world.
STEAM Co. inspires children and ignites creativity in our schools, our work, and our lives with their resounding message to aim higher than high in life, powered by their creativity and community. STEAM Co. nurtures the next generation of innovators and problem solvers. By integrating science, technology, engineering, arts, and mathematics, they kindle creative thinking skills that will propel each child toward a future filled with boundless possibilities.
Sometimes I have to pinch myself that my life has come to a place where this is what I do.
Fueling a creativity revolution
About Sponsor X
We introduced a new idea in F1 sponsorships. An idea that doesn’t focus on what our company does, but what we believe in: work that matters. We call it Sponsor X.