8 Free Google Docs SWOT Analysis Templates

By Joe Weller | August 24, 2022

We’ve assembled a collection of the best free SWOT analysis templates for you to map the strengths, weaknesses, opportunities, and threats involved in business and personal decision-making.

Included on this page, you’ll find a simple colorful SWOT matrix template, a horizontal SWOT analysis template, and a professional business planning SWOT analysis template.

For SWOT analysis templates in other formats, visit these collections of SWOT templates for Microsoft Word, Excel, PowerPoint, and Google Slides.

Simple SWOT Matrix Template for Google Docs

Basic SWOT Matrix Template for Google Docs

Download the Simple SWOT Matrix Template for Google Docs

Use this simple SWOT matrix template to easily plot the results of your SWOT analysis and compare the results of each quadrant. This template features a basic, straightforward design to detail and present your information without distractions. This template is completely customizable and can be used for any business or personal SWOT analysis.

Simple Colorful SWOT Matrix Template for Google Docs

Simple Colorful SWOT Matrix Template Google Docs

Download the Simple Colorful SWOT Matrix Template for Google Docs

This template keeps the standard four-quadrant SWOT matrix but adds a more colorful design. Use this template to present the strengths, weaknesses, opportunities, and threats found in your analysis with an eye-catching, professional backdrop. This template is fully editable and customizable, including the colors of the quadrants and text.

Sample Colorful SWOT Analysis Template for Google Docs 

Sample Colorful SWOT Analysis Template Google Docs

Download the Sample Colorful SWOT Analysis Template for Google Docs

This brightly colored SWOT template includes ample space to record the results of your SWOT analysis. In addition, it has space to outline your goals, evaluate your results, and plan your next steps. This template is fully customizable and can be used for business or personal needs.

SWOT Analysis Template with Summary for Google Docs

SWOT Analysis Template with Summary Google Docs

Download the SWOT Analysis Template with Summary for Google Docs

This template adds a summary section to a simple SWOT matrix design. Outline the results of your SWOT analysis in the quadrants, then combine and summarize the results in the dedicated space below. Create a custom matrix to share information with your team using this completely editable tool.

Business Planning SWOT Template for Google Docs

Business Planning SWOT Template Google Docs

Download the Business Planning SWOT Template for Google Docs

Use this professional SWOT template to identify the strengths, weaknesses, opportunities, and threats of your next business venture. This template also includes space to outline the objectives of your analysis and evaluate the results.

Personal SWOT Analysis Template for Google Docs 

Personal SWOT Analysis Template Google Docs

Download the Personal SWOT Analysis Template for Google Docs

You can use a SWOT analysis to identify and highlight personal skills, interests, and areas of potential improvement. A personal SWOT analysis can be used for anything from day-to-day decision-making to large-scale lifestyle changes. This template includes prompts that can help you organize your thoughts about the task at hand. Use this fully customizable template for any personal decision analysis needs.

Horizontal SWOT Analysis Template for Google Docs

Horizontal SWOT Analysis Template Google Docs

Download the Horizontal SWOT Analysis Template for Google Docs 

Use this horizontal SWOT template to present the results of your analysis in a landscape format. This template includes space to detail your SWOT findings with a colorful, eye-catching backdrop. Customize the template to fit your needs, and distribute it as a printed handout for meetings or an attachment in emails and reports, or display it in large format for meetings and presentations.

Career Change SWOT Analysis Template for Google Docs

Career Change SWOT Analysis Template Google Docs

Download the Career Change SWOT Analysis Template for Google Docs

Use this template to create a career change SWOT analysis that can help guide you through your next steps. With this template, outline your career strengths and weaknesses, the opportunities presented by a career move, and the potential risks involved. While this template comes pre-filled with prompts for this purpose, it is fully editable and customizable for use in all personal and business SWOT analysis.

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