McLaren | Smartsheet - official partner logo

 

Sometimes leaving a mark means removing one.

Smartsheet runs on the belief that we can empower anyone to drive meaningful change. In 2022, Smartsheet partnered with the McLaren Formula 1 Team to fuel their digital transformation journey. But we wanted to use this partnership to reimagine what this global platform could do in the name of what we believe in: work that matters.

At the 2022 Formula 1 Australian and United States Grands Prix, we flipped the script and used our McLaren Racing partnership benefits to highlight extremely deserving nonprofits named DeadlyScience and The Hidden Genius Project.

Sponsor X was a first-of-its-kind initiative. And the world noticed.

Let’s make this matter.
#SponsorX

Initiative Highlights

400400%

Increase in DeadlyScience funding

44X-Goal

For new social followers of The Hidden Genius Project

11st

#1 mentioned McLaren sponsor on social media

11B+

Global earned media reach

77M+

Social media engagements

9999%

Positive consumer sentiment

DeadlyScience is...

a nonprofit that provides remote Australian communities with STEM resources and mentoring. Started after proud Kamilaroi man Corey Tutt discovered that some schools were completely under-resourced, and that Aboriginal and Torres Strait Islander children were discouraged from pursuing STEM because of this, DeadlyScience has since shipped over 20,000 books and STEM resources to over 100 communities across Australia.

Learn more about DeadlyScience

The Hidden Genius Project is...

a nonprofit that trains and mentors Black male youth in technology creation, entrepreneurship, and leadership skills to transform their lives and communities. Its founders saw a drastic gap between the high unemployment of Black professionals and career opportunities within the local technology sector, signaling a blind spot in the tech industry. The organization has since equipped more than 8,500 young Black males and youth of color with the skills, mentors, and experiences they need to become high-performing entrepreneurs and technologists in a 21st century, global economy. 

Learn more about The Hidden Genius Project

Driving the conversation

From media to social, Sponsor X tapped into the global fandom of McLaren and Formula 1 to raise awareness for those making an impact on the next generation of scientists and engineers. 

sponsor-x-awards-social-cards