Prof Eddie Obeng MBA PhD is Learning Director and CEO of Pentacle Business School, an organisation he set up in 1994 to act as a living experiment for his tools and techniques and to prove the practicality of the 'virtual working' he espouses. He is a professor at Henley Business School and was formerly with Hult (Ashridge) Business School, Shell, and in consulting. Eddie has a broad range of experience on which he draws. He has worked as a project manager, a 'borrow-your-watch' type consultant, as a tutor and a line manager. Eddie's first board appointment was as the youngest-ever Executive Director of any business school in Europe. He has been on the board of the UK Design Council. Currently he serves as a non-executive for an investment firm.

Sarfraz Ali leads Smartsheet’s London office and EMEA Sales organization in EMEA. Sarfraz was an early member of the Smartsheet team and led the development of the Solution platform and Go-To-Market before moving to London to open Smartsheet’s first international sales office. Prior to joining Smartsheet, Sarfraz spent 8 years at Microsoft in a variety of roles including leading the Enterprise Go-To-Market for Office 365.Sarfraz received an MBA from the Indian School of Business and also has a degree in Electrical Engineering. In his spare time, he tries to keep up with his 6 year old son as well as explore unique perspectives via his interest in photography and travel.

Max Long serves as the president of go-to-market at Smartsheet. He is responsible for the company’s sales, service, support, and corporate marketing operations.Max has more than three decades of leadership experience at global software enterprises. Before joining Smartsheet, Max served as NetApp’s chief commercial officer running go-to-market strategy, sales operations, business desk, technical leadership and all Cloud sales teams on a global basis. He has served in various sales and marketing leadership roles at Adobe, IBM, and Microsoft Corporation.