BELLEVUE, Wash., April 30, 2019 – Smartsheet (NYSE: SMAR), a leading cloud-based platform for work execution, today announced that Anna Griffin has joined the company as its Chief Marketing Officer. Reporting to Smartsheet CEO Mark Mader, Griffin will lead global marketing for the company that is transforming the way knowledge workers and organizations plan, track, automate, and report on work.
“Anna is the kind of relentlessly innovative and creative marketing leader who helps ensure we continue to lead a fast-growing, highly dynamic market,” said Mader. “We have built a strong and trusted brand on our ability to deliver real value to customers, and we look forward to enrolling many more in the possibilities available to them through collaborative work management.”
Griffin brings more than two decades of experience in senior marketing roles, including leading the global re-branding of CA Technologies during her five years as Senior Vice President of Corporate Marketing. Before CA, she spent five years as Vice President of Global Marketing at Juniper Networks, where she led a marketing transformation and repositioning effort around the company’s transition from hardware innovator to enterprise network software and cloud solutions provider.
She has also held executive-level positions at advertising and brand communication agencies, leading campaigns, product launches and repositioning for brands such as Apple, Bank of America, Royal Caribbean, Sony, Saturn and Land’s End.
“I’ve been blessed throughout my career to work for companies at defining moments in their histories, which is why the opportunity to lead marketing at Smartsheet was so compelling,” said Griffin. “I’m excited to be part of a company where marketing can help shape the future of the business and capitalize on a massive opportunity to create and lead a category.”
The appointment comes as Smartsheet strengthens its offering for marketing leaders like Griffin. In January, Smartsheet announced the acquisition of Slope, an application that makes it easy for marketing teams and others to collaborate on and manage creative work.
Smartsheet is a leading cloud-based platform for work execution, empowering organizations to plan, capture, track, automate, and report on work at scale, resulting in more efficient processes and better business outcomes. Smartsheet empowers collaboration, drives better decision making, and accelerates innovation for over 78,000 customers in 190 countries. Smartsheet complements existing enterprise investments by deeply integrating with applications from Microsoft, Google, Salesforce, Atlassian, and many others. Smartsheet has been recognized by 451 Research for exceptional technology innovation and positioned as a leader in the Forrester Wave™ evaluation of Collaborative Work Management Tools for the Enterprise.
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