If you’ve tried to execute a Google Adwords campaign, you know it gets pretty complicated – fast. You can hire an expensive pay-per-click consultant with key word expertise or use our pay-per-click management template. The template outlines the basics from tracking bid rates, optimizing clicks, using third-party tracking software to integrating search engine techniques. It offers a basic level of help which is useful in getting started with a new campaign. Smartsheet also has templates for managing other marketing projects, to do lists and tasks.

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