BIG LITTLE STORIES
The Power of Intelligent Work in Every Little Detail
Bringing customer stories to life to explore how work done intelligently drives extraordinary outcomes.
The Customers Behind the Stories
What happens when you zoom all the way in on the tiny movements that power massive success? You get Big Little Stories, a scroll-stopping campaign that captures how Smartsheet customers turn intelligent work into business impact.
Through a series of miniature dioramas created in collaboration with artist Derrick Lin, we celebrate the hidden details, the teamwork, the precision and speed that add up to remarkable results.
In the fastest sport on earth, every thousandth of a second matters. The McLaren F1 Team uses Smartsheet to intelligently manage work—reducing planning and prep time for wind tunnel tests by 70%. That acceleration turns into high-cadence experimentation and performance gains.
Liftra designs and builds solutions that enable the growth of wind power around the world. With Smartsheet, the company can intelligently track and monitor every step of every project, keeping teams aligned across continents. Intelligent Work empowers Liftra to move from vision to impact, helping advance the promise of a cleaner future.
For more than 90 years, Palfinger has built cranes that help the world rise. With Smartsheet, Palfinger has standardized project and portfolio management at a global scale, transforming complexity into clarity. The result is smarter planning, collaboration, and delivery across industries and continents.
Big Little Stories at ENGAGE
At ENGAGE 2025, Big Little Stories came to life as an immersive art installation where Derrick Lin’s miniature dioramas leapt off the screen and into the real world. Attendees stepped inside these tiny moments to explore Intelligent Work, seeing, feeling, and reflecting on how clarity, alignment, and teamwork transform small details into extraordinary outcomes. Together, the digital and physical experiences celebrated the unsung beauty of collaboration, proving that when work flows, big things follow.
Meet the Artist: Derrick Lin
Seattle-based photographer and diorama artist Derrick Lin has built a global following for his whimsical, intimate miniature worlds. Using everyday office supplies—pencils, paperclips, notebooks, mugs—Derrick creates reflective narratives about teamwork, resilience, and possibility. His evocative style, inspired in part by Edward Hopper’s lighting and composition, has earned him 100,000+ followers and made him the perfect creative partner for Big Little Stories.
Explore the Full Stories
Dive deeper into how the McLaren F1 Team, Palfinger and Liftra use Smartsheet to work intelligently and achieve more.
Intelligent Work,
Real Results
We created Big Little Stories to celebrate the unsung details of teamwork and how Intelligent Work makes extraordinary outcomes possible. We believe Intelligent Work is where human insight and AI come together to help teams move faster, adapt confidently, and turn ideas into impact at scale.
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