Creative Operations
Boost creativity and ignite innovation
Easily plan, manage, and track content and resources to drive consistent, high-quality creative work at scale.
Creative Operations
Boost creativity and ignite innovation
Easily plan, manage, and track content and resources to drive consistent, high-quality creative work at scale.
Level up your marketing and creative operations game
50% increase in efficiency
McGraw Hill saved time by simplifying their creative processes.
7x faster
distribution
McLaren Racing distributed race day footage and assets 7x faster.
20% year over year cost savings
Redbox cut brand creative costs by 20% while increasing product promotion.
Harness your creative power with the rich feature set of Smartsheet
See our customers in action
Ready to start your creative journey?
Here are some free resources, templates, and tools to accelerate your creative operations and eliminate creative bottlenecks.
FAQ
Smartsheet is connected with our industry leading digital asset management tool, Brandfolder. This provides end-to-end visibility throughout your content lifecycle and streamlined approval processes to publish and distribute assets quickly.
Smartsheet proofing simplifies your asset review process. Once approved, publish your assets to Brandfolder in just a few clicks, along with all of the important metadata, to be shared, distributed, and used over and over again.
Our solution gives you the ability to sync reporting on asset performance, campaign results, and more. Providing a data-centric hub allows you to make swift informed decisions on where to allocate resources and what to plan next.
Digital asset management (DAM) is a software system designed to centrally store and manage digital content. A centralized DAM solution provides internal and external stakeholders controlled access to all their digital assets including photographs, images, creative files, video, audio, presentation decks, documents, and more. Most importantly, DAM systems provide a way to increase campaign productivity and ensure brand consistency.
Creative operations and project management are very similar when it comes to how processes are built and how projects are managed. However, ceative operations takes project management a bit further, it requires increased alignment across the organization so that everyone is on board with how objectives drive key marketing actions and relies heavily on content collaboration.