As enterprise AI adoption moves beyond experimentation, organizations are discovering that the challenge is no longer just access to AI, but how to integrate it safely and effectively into the way work gets done.
Join Smartsheet, Maria Bell, Senior Research Analyst CCS Insights and Matt Burrows, Group Technology Director, McCann (Omnicom) to explore what large UK organizations need to put in place to move from isolated AI use cases toward trusted, scalable operational adoption — from connected workflows and better decision-making to governance, human oversight, workforce readiness and the evolving UK regulatory and sovereignty landscape.
Drawing on new FDM CCS Insight research, alongside practical experience from Omnicom and Smartsheet, the discussion will examine:
- Why enterprise complexity becomes a bigger challenge as AI scales
- How organizations can move beyond pilots without losing visibility or control
- How governance, security and sovereignty requirements can be built into everyday operations
- How AI can support faster decisions without creating new information and workflow bottlenecks
- How organizations can bring employees with them by building confidence, capability and trust
Hear from:
Maria Bell, Senior Research Analyst, CCS Insight
Maria specialises in workplace transformation, digital transformation, employee experience and the impact of emerging technologies on the modern workplace. She will share the latest research, market trends and insights into how organisations are navigating AI adoption today.
Matt Burrows, Group Technology Director, McCANN UK Regions (Omnicom)
Drawing on firsthand experience leading AI initiatives at scale, Matt will share practical lessons learned, governance considerations and strategies for bringing employees on the journey.
Ben Saville, Regional Vice President, Smartsheet
Why listen?
You'll leave with practical guidance, independent analyst insight and real-world customer experiences that can help your organisation move from AI experimentation to sustainable, scalable adoption.