All marketers are driven by outcomes: whether it's winning industry awards, doing best-in-class creative work, or overachieving on ROI. And in uncertain economic times, marketers are under even greater pressure to deliver.
But while those moments of ‘visible’ high performance are the most memorable, success starts a long time before you take your victory lap. Just as in sports, 20% of ‘glory’ is made possible by the 80% of preparation time. So, what habits and behaviours do marketers actually need to nurture in order to succeed?
Using our latest research, What it takes to win: Harnessing high performance for business success, this live webinar with Marketing Week draws insight from the world of elite sport to understand how marketers can drive high performance.
In this session we'll explore:
- What sporting leaders think about the drivers of performance
- What ‘high performance’ looks like to Marketing Leaders
- What hinders high performance
- How to drive high-performance outcomes in your marketing teams