Article

AI and creativity: Allies or adversaries? A roundtable discussion

by The Smartsheet Team

August 13, 2023

 

Explore AI’s impact on creativity in a thought-provoking webinar featuring creative and marketing leaders from Agency FIFTY3, Puke Rainbows Creative, and Smartsheet. Delve into practical and ethical aspects of applying AI to creativity and its potential implications for the future.
With only 19% of creatives saying they have yet to use generative AI tools for work, venturing into this uncharted territory is exciting, yet can also be a little scary. That’s why we invited three of today’s top marketers and creatives to discuss both the empowering promise and potential threat of applying AI to creativity. Our panelists include Erica Hanna, Creative Director at Puke Rainbows Creative, Bri Huynh, Creative Director at Agency FIFTY3, and Donna Root, VP of Creative at Smartsheet.


We discuss hot topics such as:

  • Can AI truly generate ideas and be considered creative?
  • How will AI-generated content really impact human creativity and careers?
  • What are the ethical concerns surrounding AI “stealing” from artists and creatives?