Being discovered by Whole Foods at a local Farmer’s Market. Appearing on Shark Tank 9 months pregnant. Launching a rebrand during a global pandemic. Going viral on TikTok overnight. While any of these events may seem like a wild ride to most, for Texas-based mom of three and Poppi Co-founder Allison Ellsworth, it’s just another day in the life — and she thrives in the chaos. In this episode, Allison shares her inspiring journey from experimenting with apple cider vinegar in her kitchen to crafting a best-selling soda replacement that landed at #1 on Amazon’s hot new products list.
Key Takeaways
We talk about what it takes to stay true to your brand vision and identity while undergoing exponential growth.
Ever wonder what it’s like to appear on Shark Tank? Allison gives us the inside scoop.
We discuss the challenges and benefits of blending one’s personal and professional lives.
Allison tells us how she “hacked” the TikTok and Amazon algorithms to sell $2.2 million worth of Poppi last Prime Day.
About Allison Ellsworth
Co-founder & Chief Brand Officer Poppi
Allison Ellsworth is Co-Founder and Chief Brand Officer of Poppi: a delicious, better-for-you soda made with clean ingredients. Struggling with a variety of health issues, she created Poppi after discovering the health benefits of apple cider vinegar (ACV) and experimenting in her kitchen to make it taste great. From the farmers market to a shark tank deal and now in retailers nationwide, Poppi quickly became one of the fastest-growing non-alcoholic beverages in the U.S.
Ellsworth leads the Austin-based beverage company’s overall brand strategy and innovation. She pioneered the brand’s cultural cache and digital-first approach, attracting a loyal community of over 400K followers and celebrity brand fans including Noah Beck, Russell Westbrook, and J.LO. Within 24 months, Poppi was awarded BevNet’s “campaign of the year”, went viral on Tiktok with 1B+ page views, and ranked #1 on Amazon search for “soda.”
I thrive in chaos… I’ve accepted the chaos. I would take Zoom calls from the labor and delivery room… You can do it all as a mom.
