Free Social Media Editorial Calendar Templates

Smartsheet Contributor Joe Weller

Feb 15, 2021

Find effective social media editorial calendar templates for marketers, media managers, market research experts, strategists, and coordinators. Plus, get tips on developing useful content for successful social media campaigns.

On this page are four essential social media editorial calendar templates: a social media editorial content calendar template, a social media editorial calendar template, a monthly editorial content calendar for social media template, and a social media audit template. We include best practices for using each template.


Social Media Editorial Content Calendar Template

Social Media Editorial Content Calendar Template

Download Social Media Editorial Content Calendar Template

Microsoft Excel | Google Sheets

Social media campaigns should be easy to plan, execute, and evaluate. A social media editorial content calendar helps you and your team focus on scheduling — and delivering — social media content. A social media calendar is a tool you use to plan posts. A social media editorial content calendar assists you in strategizing around the production of content and scheduling posting dates. 

In short, a social media editorial content calendar leads to the following: 

  • Accurate target marketing to your ideal customer 
  • Clear responsibility of content delivery for each team member 
  • Improved strategies for successive social media campaigns 
  • Increased sales based on your unique marketing efforts 
  • Measurable, media-by-media success key performance indicators (KPIs)
  • On-time delivery of social media content for each campaign 
  • Proactive planning of social media marketing content 

Completing a social media editorial calendar can help you bring your campaign to life. A template provides the right structure to ensure that you schedule and generate social media on time, as well as release it at optimal marketing moments. 

This unique dashboard-style template comes pre-filled with social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), making it easy for you to plan social media campaign content. You can fully customize the template to assign content tasks, schedule deadlines, and specify selling cycles and selling seasons. There is also space to enter details of social media content to produce, including the specific social network for each date, time, content type, topic, copy, optimal URL links, and any pertinent notes related to your social media marketing campaigns. 

This fully customizable social media editorial content calendar template is the perfect tool for planning successful social media-by-media campaigns and assigning the corresponding content strategies and deadlines.


Social Media Editorial Calendar Template

Editorial Calendar Template

Download Social Media Editorial Calendar Template 

Microsoft Excel | Google Sheets | Smartsheet

An effective social media editorial calendar provides a snapshot view of scheduled social media campaigns and enables you to track content details. A pre-filled, color-coded social media editorial calendar template can help you keep tabs on social media and social networking service campaign deliverables. 

A run-of-the-mill social media calendar assists in the planning of posts. A social media editorial calendar helps you track the individual content deliverables required by each campaign. 

This template highlights entries in the color associated with each social media brand (e.g., Facebook, Twitter, Instagram, LinkedIn) for easy recognition. You can add as much information as you’d like to each cell entry. You might like to include the following data: 

  • Campaign goals 
  • Content assigned-to information 
  • Content strategy details 
  • Holiday details 
  • Launch specifics 
  • Measures of success 
  • Target audience 

This social media editorial calendar template is a good solution for keeping content production running on schedule. Whether you’re starting your strategy from scratch or looking to improve existing social media marketing practices, a template can help. Use a month-by-month version for effortless visual planning in Microsoft Excel or Google Sheets. 

This easy-to-use template covers all stages of social media campaigns, from planning launch dates and strategies to creating and publishing content to measuring results.


Monthly Editorial Content Calendar for Social Media Template

Monthly Editorial Content Calendar for Social Media Template

Download Monthly Editorial Content Calendar for Social Media Template

Microsoft Excel | Google Sheets 

An ideal social media editorial calendar should enable you to see at a glance what content is required and when it’s due.

Use this month-by-month editorial content calendar for social media template to keep content production on track. This easy-to-use template makes it a breeze to do the following:

  • Adhere to your marketing campaign’s social media specifications 
  • Assign content to individual or team contributors 
  • Create or improve your target market creative briefs 
  • Define your marketing campaign’s performance goals 
  • Define your social media campaign’s content scope 
  • Keep your campaign’s content on track and within your marketing project plan’s scope 
  • Set due dates for content delivery 
  • Set social media content-delivery goals that result in sales and business partnerships 
  • Track the progress of content creation and adjust dates or details as necessary

The monthly social media editorial content calendar template includes social media outlets (Facebook, LinkedIn, Twitter, Instagram, and Pinterest). You’ll find columns for the marketing campaign name, sales cycle, goals, post text and link (URL), and content type, as well as ample space for notes. Complete the date and day-of-the-week rows to clearly see what content is due and when — whether it’s in draft stage or ready for launch. 

This template will help marketers account for every stage of your content planning, execution, and assessment of the campaign’s success.


Social Media Audit Template

Social Media Audit Template

Download Social Media Audit Template

Microsoft Excel | Google Sheets

A social media audit is one of the most important tools in a social media content toolkit. Using a template can help you ensure that you meet campaign objectives and refine the strategy for future campaigns. 

Add your data to this social media audit template to see how well your campaign is performing. Rich in analysis, this template also includes metrics for gauging the effectiveness of your social media campaign by tracking: 

  • Follows (Today) 
  • Followers (Last Month) 
  • Percentage of Followers Change 

The template provides pre-filled social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Tumblr, and YouTube, with room to add more. You’ll find columns for optimal link (URL), profile name, followers, date of last activity, frequency of posts, monthly referral traffic, percent of change (last year), percent of change (last month), clicks per post, clicks per post change, and social media platform reach. 

The social media audit template is also the perfect tool for performing a post-mortem on your social media campaigns to find room for improvement. Read our article to learn more about post-mortems.


What Is a Social Media Editorial Calendar?

A social media editorial calendar allows you to identify your target audience, assign content tasks and due dates, enter selling cycle and seasonal information, and specify details of social media content (or the actual content itself), social network-specific plans, campaign goals, and optimal links for posting the campaign content upon launch. 

Use a social media editorial calendar template to monitor content and ensure it is ready upon launch, and that you’ve accounted for all time- and resource-sensitive interdependencies. Organize campaign content into individually scheduled work items and assign these content tasks to specific marketing team members. A social media editorial calendar template also enables you to schedule (and track the progress of) all phases of your social media campaign — from early planning and strategizing stages to successful campaign completion. 

Without the ability to see every aspect of your social media campaign in a dashboard view, your campaign might derail — you might miss milestones or fail to meet content deadlines, resulting in deficient sales and business partnerships. Ensure that you have a single-source method to track both the individual content assignments and your social media campaign’s content in its entirety. 

Whatever your line of business — and whether you prefer a daily, weekly, or monthly view of your social media campaign content — a social media editorial calendar template empowers you to customize content so that you launch your social media campaign on time, within the allotted budget, and to the satisfaction of your clients and management.


Easily Manage Your Social Media Editorial Calendar with Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

 

 

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