Blog

Joe Weller

OKR Essential Guide

Companies around the world use objectives and key results (OKRs) to set goals. The approach helps teams align their efforts with critical company goals and keep those aims top-of-mind every day. This guide provides a comprehensive introduction to ...

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How to Write & Document Effective Workflows

We’ve compiled the most useful information about how to write and document an effective workflow for your current business processes. In this article, you’ll find step-by-step instructions on how to write a workflow; free, downloadable workflow ...

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How to Create an Effective Blog Content Calendar

In this article, you’ll learn everything there is to know about creating a killer blog content calendar that meets the specific needs of your business. Plus, find expert advice on picking the right tool to manage your calendar. Included on this ...

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Understanding the Values and Principles of the Agile Marketing Manifesto

The Agile Marketing Manifesto outlines the principles and values of using Agile methodology in a marketing context. We discuss the seven values and 10 principles of the Manifesto below. Included on the page, you’ll find the seven Agile Marketing ...

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Free Content Marketing Plan Templates, Examples, and Samples

We’ve gathered the top content marketing plan templates, examples, and samples. Marketers, content managers, enterprises, small businesses, and startups can use these free templates to create successful content marketing plans. On this page, ...

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How to Write Effective Professional and Personal OKRs

In this article, you’ll find expert insight on how to write personal objectives and key results (OKRs). Plus, you’ll gain the most detailed, step-by-step instructions for writing personal, team, and company OKRs. Included on this page, you’ll find ...

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The Essential Guide to Marketing Operations

Your marketing team will only perform well if you have solid marketing operations in place. In this article, you’ll find the most useful expert tips on implementing marketing operations to improve your company’s overall marketing effectiveness. ...

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Free Blog Calendar Templates, Examples, and Samples

We’ve compiled a list of the most effective blog calendar templates for content managers, bloggers, freelance writers, and marketers. Plus, get tips on how to develop useful content for successful blog calendar campaigns. On this page, you’ll find ...

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Free Contingency Plan Templates

Contingency plans offer organizations a proactive strategy for resuming daily functions and operations following unforeseen events. We’ve compiled the most useful contingency plan templates and tips on using them for various industries. On this ...

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Expert Tips on Building an Outstanding Marketing Operations Team

In this article, you’ll get the most useful expert advice on how to build a marketing operations team, including details on important roles and required skills. Included on this page, you’ll find information about the main pillars of marketing ...

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Free Marketing Communications Plan Templates

Choose from a roundup of the ultimate free marketing communications plan templates in Microsoft Excel, Word, PowerPoint, and PDF. Save time and support your communications strategy by using fully customizable templates. On this page, you’ll find ...

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OKR vs. KPI: When to Use Each

In this article, you’ll find the most useful expert insights on the differences between OKRs and KPIs. You’ll also learn how you can use the tools together to help build your business. Included on this page, you’ll learn the difference between ...

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