Smartsheet Blog

Yes, You Always Need a Creative Brief

The single hardest skill I’ve had to develop in my career at various agencies has been writing creative briefs. It’s such an innocuous term for something so pivotal. If you have done any homework on creative briefs you’ll know the significance it plays in generating great creative ideas. If you haven’t, a creative brief is a written template that once filled out, allows creative teams to develop ideas and solutions that solve problems and meet business objectives. It’s the brief that keeps the collective team on the same page as they weave through the many milestones involved in creative projects. It’s called a brief because the best briefs are that – short.
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5 Marketing Tips from Smartsheet Power Users

Do you want to increase success rates with A/B testing? How about generate better ROI from content? Or run events like clockwork? It all starts with Smartsheet. Marketers use Smartsheet to streamline communication, improve transparency, and get more work done. They coordinate website development, branding, design, annual reports, national events, and more, keeping everyone on the same page and meeting deadlines. And now, we’re giving you the chance to get the inside scoop from these marketing super users. Learn their best tips and tricks to save time, collaborate better, and be more productive.
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When managing projects of all shapes and sizes, establishing well thought-out dependencies can dictate whether the project is successfully completed on time. Project management dependencies are defined as the relationship between tasks that determine the order they need to be completed. For instance, if task A needs to be completed before task B can begin, then a dependency is created stating that task B is dependent on the completion of task A. In Smartsheet, creating task dependencies within the same sheet is easy - simply type the row number of the preceding task into the Predecessors column of the dependent task (task B in the example above).
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If you’re a marketing professional, it’s likely you wear many hats. Whether you’re responsible for managing your company’s social channels, planning major events, executing A/B testing, or analyzing the success of all of the above, each of these tasks could land on your plate at any given moment (if not, all at the same time!). The tricky part is learning how to balance all the hats to avoid total burnout. One way to help manage the workload is to make sure you’re working as efficiently as possible.
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Single Sign-On
The average person has to remember five passwords, five PIN numbers, three security ID numbers, and three bank account numbers in their everyday life, according to research from Ian Robertson, a professor of psychology at Trinity College in Dublin, Ireland. Robertson also found that nearly 60% of people felt like they couldn’t remember all those numbers and letters. That’s easy to understand. We’re constantly hearing that our passwords need to include numbers, symbols, capitalization, or even better, come from a random generator.
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