Simple PPC Template
Download a Simple PPC Template for
Excel | Google Sheets
Streamline your PPC reporting process with this basic template. Designed to help digital marketers present campaign data to clients and stakeholders in a clear and concise manner, this customizable template can be easily adjusted to suit your needs. Enter each PPC-related metric, such as impressions, cost, conversions, clicks, average cost per click (CPC). The template automatically calculates these figures in a bar chart, providing quarterly data on average CPC, conversions, and impressions.
For helpful marketing-campaign resources and templates, read this article on free product roadmap templates.
PPC Report Template
Download a PPC Report Template for
Excel | Google Sheets
This visually dynamic, dashboard-style PPC report template provides an overview of key metrics and performance indicators. Enter your campaign data and metrics into the designated sections, and the dashboard in the template automatically generates charts and graphs for ad cost, number of clicks, impressions, click-through rate (CTR), cost per conversion, conversion rate, CPC, and cost per impression (CPI). Use this template for easy-to-read, quick data analysis and the ability to make data-driven optimizations for improved PPC campaign effectiveness and ROI.
Find more digital-marketing dashboard templates in this roundup of free marketing dashboard templates.
PPC Audit Checklist Template
Download a PPC Audit Checklist Template for
Excel | Microsoft Word | Adobe PDF | PowerPoint
Use this PPC audit checklist template to evaluate and analyze your campaign and identify areas for improvement and market-penetrating optimization. Edit or add each PPC-related checklist item to the template and assess its presence or effectiveness in your campaign. This template is the perfect solution for marketing teams looking to proactively evaluate and identify optimization opportunities to maximize ROI by making data-driven improvements.
To learn more about the pre-audit process and stay on top of upcoming deadlines, check out this audit prepared by client (PBC) checklist template.
PPC Monthly Report Template for Excel
Download the PPC Monthly Report Template for Excel
This PPC monthly report template is a perfect choice for marketing teams looking for concise and organized month-by-month PPC reporting. Input your campaign data for the given month, including metrics such as impressions, clicks, conversions, and cost per acquisition. This template makes it easy to track campaign progress over time, identify trends and areas for improvement, and communicate campaign performance to clients or stakeholders.
PPC Presentation Template for PowerPoint
Download the PPC Presentation Template for PowerPoint
Captivate your audience with this visually rich PPC presentation template. Use the pre-designed slide deck to create engaging and professional presentations to showcase your PPC campaign strategies and results. To use the template, customize the slides with your campaign data, goals, and insights, and present them to clients or stakeholders. This template can help you effectively convey the value and impact of your PPC efforts to stakeholders.
PPC Strategy Template
Download a PPC Strategy Template for
Excel | Microsoft Word | Adobe PDF | Google Sheets | Google Docs
Use this PPC strategy template as a framework for planning and outlining your campaign’s objectives, target audience, budget allocation, and ad strategies. Enter your specific PPC campaign details, set goals and targets, identify relevant keywords and ad groups, and establish a timeline. The framework can also serve as a template for your PPC proposals, PPC paid search strategies, and PPC briefing documentation. Take a systematic approach to PPC campaign strategizing that results in improved targeting and messaging, efficient budget allocation, and the ability to track and measure performance.
PPC Ad Copy Template
Download a PPC Ad Copy Template for
Excel | Google Sheets
This PPC ad copy template can help you create consistent and high-quality ad copy, improve CTR, and increase the chances of attracting and engaging your target audience. It provides a standardized format for creating persuasive and effective ad copy. To use the template, add your specific campaign details, including keywords, target audience, and unique selling points, and convert that information into compelling ad copy.
PPC Budget Forecasting Template
Download a PPC Budget Forecasting Template for
Excel | Google Sheets
This PPC budget forecasting template helps you estimate and plan your PPC campaign spending. Simply input your PPC campaign details and estimated costs, analyze the performance data, and adjust the budget accordingly. The template provides marketers with accurate and optimal budget planning, better resource allocation, and cost control, as well as the ability to optimize spending for improved ROI in PPC campaigns.
For more PPC resources and solutions as they relate to advertising, see this article on pay-per-click advertising recurring tasks.
Easily Manage and Monitor Your PPC Campaigns With Smartsheet
The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.