Product Launch Marketing Plan Template
Download Product Launch Marketing Plan Template
Microsoft Excel | Adobe PDF | Google Sheets
Develop a strategic product launch marketing plan by strengthening your understanding of your product, audience, messaging, marketing channels, and staff requirements. Use this information to create an effective promotional plan for your product, including any content you need for online or print media outlets. Incorporate this template into your initial planning during the pre-launch phase to help design an effective marketing strategy.
See our comprehensive guide to product marketing and our marketing plan template collection for more information and free resources.
Software Product Launch Plan Template
Download Software Product Launch Plan Template — Microsoft Excel
Create a software as a service (SaaS) or other software product launch plan with this Gantt chart template, which includes a sample launch plan with generic tasks related to planning, sales, marketing, and product releases. Edit the activities for your specific product, select a priority for each task, and specify start and end dates. The Gantt chart provides a visual calendar with a customizable start date, so you can stay organized as you plan your software product launch.
New Product Launch Plan Template
Download New Product Launch Plan Template
Microsoft Excel | Microsoft Word | Adobe PDF
This new product launch template breaks down your plan into sections ranging from pre-launch analysis to post-launch review. Each section includes a list of tasks, assigned owners, due dates, and statuses. The Microsoft Excel version also provides a dropdown menu with status options to help you manage each task. Edit the status key and task categories to create a customized launch plan template for your business.
Get more product planning tools — including analysis, strategy, and dashboard templates — in our collection of free product management templates.
Product Launch Communication Plan Template
Download Product Launch Communication Plan Template
Microsoft Excel | Microsoft Word
Use this template to plan internal communications with project teams, sales partners, and other product launch stakeholders. For each type of communication, list the purpose or objective, method and frequency of communication, target audience, and any associated deliverables. Keep track of daily, weekly, and monthly communications to help implement your product launch plan successfully.
Product Launch Roadmap Template
Download Product Launch Roadmap Template — Microsoft Excel
This template allows you to view your product launch plan in a roadmap format, with separate sections for initial planning and pre-launch, launch, and post-launch activities. The roadmap divides business quarters into months, and also includes milestone markers to which you can add key dates. Edit the status key and add your text to the bars on the roadmap to create a visual timeline of tasks. Use this template for your entire launch plan or for individual elements, such as a marketing plan schedule or a product launch event.
90-Day Product Launch Plan Template
Download 90-Day Product Launch Plan Template
Microsoft Excel | Microsoft Word | Adobe PDF
This product launch template serves as an easy way to organize activities into 30, 60, and 90-day segments. In the first column, list primary goals or tasks, and then add subtasks for each item. Use the status column to track progress and highlight delays. You can use this template for both product and project launch planning.
PowerPoint Product Launch Plan Template
Download PowerPoint Product Launch Plan Template — Microsoft PPT
Use this template to outline your product launch plan in a PowerPoint presentation. The template provides slides for the early planning phase, sales information, marketing tasks, social media strategy, and product release details. Plus, each slide includes example color-coded status markers to indicate whether an activity is in progress, completed, or needs review. Use this template to provide stakeholders with a quick but comprehensive update on the progress of your launch plan.
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