Free Go-To-Market Strategy Templates

A GTM strategy template includes a detailed summary of your plan to launch your product or service. At the minimum, a GTM strategy template contains your business objectives, customers, target markets, and  channels, as well as your product’s unique offerings.  

A GTM strategy template is crucial to design and document your plan for successfully bringing your product or service to market. Although they often vary, GTM templates typically include the following components: 

• Business Objectives: Sometimes called the provocation in a GTM template, a business objectives section details what you are trying to accomplish with the product or service you are bringing to market. 
• Ideal Customers: Provide details about the customer base who would ideally be the group that would purchase your service or product. 
• Target Market: Define your target market — i.e., the consumer demographic(s) at which your service or product is aimed. 
• Unique Offerings: Describe your service or product’s unique offerings, and how you will differentiate your product from its competitors in the market. 
• Channels: List the sales and marketing channels you will use to announce your service or product’s launch to market. 

While GTM strategy templates often differ, some also include the following additional sections:  

• Analysis: Sometimes referred to as situational analysis, this section prompts you to analyze your offering’s strengths and competitive advantage(s) in potential marketplaces, analyze your competitors, and perform a SWOT analysis. 
• Marketing Strategy: Define the steps for your service or product’s GTM marketing strategy, including the unique selling position (USP), branding, promotions, marketing channels, and budget. 
• Performance Standards: Specify how you plan to measure the service or product’s success in its launch to market, and define your KPIs.
• Launch Team: List the members of your service or product’s launch team, and note their roles and assigned tasks.