Basic Brand Pillars Template
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Microsoft Word
|
PowerPoint
When to Use This Template: Use this basic brand pillar template to outline the foundational pillars that represent your brand's identity. It's a great starting point for teams looking to define what makes their brand unique.
Notable Template Features: This template includes sections for pillar names, descriptions, and key messages. It’s easy to fill out, helping you quickly establish a clear brand foundation.
Establish a cohesive brand identity with our free brand strategy templates, which help you define mission, values, and messaging for aligned marketing efforts.
Brand Messaging Pillars Template
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Microsoft Word
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PowerPoint
When to Use This Template: This brand messaging pillar template helps organize your brand’s messaging for consistency across all communication channels. The template is ideal for marketing and communications teams, and it supports cohesive brand storytelling.
Notable Template Features: This template includes sections for crafting the target audience, brand promise, overall value proposition, and brand pillars. It ensures that all messaging aligns with your brand’s core values and tone.
Position your brand effectively with our free brand positioning templates, designed to clarify your market presence by examining audience needs and competitive advantages.
Brand Identity Pillars Template
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Microsoft Word
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PowerPoint
When to Use This Template: Use this brand identity pillars template to define and communicate the distinct traits that set your brand apart. It’s particularly useful for teams aiming to clarify and strengthen brand identity.
Notable Template Features: This template features visual identity elements, as well as sections for brand voice, core values, objectives, and unique selling proposition (USP). Its holistic approach can help you solidify your brand's unique personality.
Ensure brand consistency and integrity with our free brand compliance templates, which provide clear guidelines for logo use, voice, and content standards.
Brand Values Pillars Template
Download a Brand Values Pillars Template for
Microsoft Word
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PowerPoint
When to Use This Template: Use this brand values pillars template to highlight the principles that define your brand culture. It’s perfect for documenting the core values that guide your brand’s mission and behavior.
Notable Template Features: This unique template includes dedicated spaces for each core value and its meaning, as well as questions each organization should answer to strengthen its brand values. This template will help keep your team aligned around shared values in every decision.
Brand Pillar Workshop Facilitation Kit
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PowerPoint
| Google Slides
When to Use This Template: Use this brand pillar workshop facilitation kit to guide your team through defining and developing core brand pillars. It encourages deep engagement and creativity in your branding process, making it perfect for collaborative settings.
Notable Template Features: This template includes a comprehensive deck series that leads teams through each brand pillar with structured activities. Completing these decks provides a strategic foundation for your brand’s next steps.
Brand Purpose Activities Template
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PowerPoint
| Google Slides
When to Use This Template: Establish a strong, foundational purpose for your brand with this dynamic brand purpose activities template. It’s designed for teams clarifying their brand’s mission, vision, and promise.
Notable Template Features: This template offers pre-activity questions and exercises to frame team discussions with a focus on purpose. Each slide encourages reflection on brand values, creating a cornerstone for future branding work.
Brand Positioning Activities Template
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PowerPoint
| Google Slides
When to Use This Template: Differentiate your brand in the market by honing your positioning strategy with this brand positioning activities template. This template is ideal for teams refining their brand’s unique value and competitive stance.
Notable Template Features: This template contains activities for positioning, value proposition, and the positioning statement. These activities can help reveal the details of a solid value proposition. The final outcome is a clear positioning statement that sets your brand apart.
Brand Personality Activities Template
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PowerPoint
| Google Slides
When to Use This Template: Use this brand personality activities template to develop your brand’s personality, making it distinct and relatable. It’s ideal for identifying traits that resonate with your target audience.
Notable Template Features: This template guides teams through determining primary and secondary archetypes and personality traits. These insights provide a foundation for consistent brand tone and messaging.
Brand Promotion Activities Template
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PowerPoint
| Google Slides
When to Use This Template: Establish a cohesive approach to brand promotion, covering visual and sensory expression, with this brand promotion activities template. It’s perfect for aligning your team on consistent brand experiences across touchpoints.
Notable Template Features: This template provides prompts for core messaging, voice, tone, colors, and logo use. It helps ensure that promotional activities consistently reflect your brand’s personality and goals.
Product/Experience/Service Activities Template
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PowerPoint
| Google Slides
When to Use This Template: Use this dynamic activities template to evaluate the effectiveness of your brand’s product, service, or experience and ensure that they align with brand goals. It’s ideal for teams assessing brand interactions and customer perception.
Notable Template Features: This template includes prompts for assessing each customer touchpoint and measuring impact. It ensures every interaction reinforces your brand promise and maximizes brand reach.
To learn more about how to determine your brand pillars and to see real examples, check out this guide to brand pillars.
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