Free Marketing Brief Templates

By Joe Weller | October 24, 2022

We've compiled a variety of marketing brief templates in multiple formats so you can organize and document marketing campaigns in detail.

Included on this page, you’ll find a marketing brief template, a marketing client brief template, a digital marketing campaign brief template, and a marketing project brief template.

Marketing Brief Template

Example Marketing Brief Template

Download a Sample Marketing Brief Template for
Microsoft Word | Google Docs

Download a Blank Marketing Brief Template for
Microsoft Word | Google Docs

Use this marketing brief template to summarize your project, identify its purpose, and define essential objectives. Identify the target audience and detail the marketing strategy with this easy-to-use template. The template features space to include timeline projections, deadlines, and marketing campaign deliverables.

Outline your project’s purpose, objectives, timeline, and more with these free project brief templates.

Marketing Client Brief Template

Marketing Client Brief Template

Download a Marketing Client Brief Template for 
Microsoft Word | Excel | Google Docs

This marketing brief template includes space to provide a client and project overview, as well as a projected timeline with deadlines. Enter primary and secondary demographic information for your target audience. Use this template to enter significant competitor research findings in order to help drive a successful marketing campaign.

Strategize implementation and track performance with this collection of free marketing project plan templates.

Digital Marketing Campaign Brief Template

Digital Marketing Campaign Brief Template

Download a Digital Marketing Campaign Brief Template for 
Microsoft Word | Google Docs

Use this digital marketing campaign brief template to drive brand awareness and sales. This template describes campaign resources, as well as lists the goals and timelines for social media, email, and other digital marketing channels. Marketing teams can use the template to identify campaign goals and opportunities, as well as list essential elements to achieve key objectives.

Check out this collection of free brand brief templates to better structure brand creation or rebranding efforts. 

Learn more about writing design briefs with these design brief examples and free templates.

Marketing Project Brief Template

Marketing Project Brief Template

Download a Marketing Project Brief Template for 
Microsoft Word | Google Docs

This marketing project brief template helps teams identify a marketing project's purpose, opportunities, elements, and objectives. Use this template to specify your target audience and fine-tune marketing strategies and messaging. The template provides space for team members and stakeholders to contribute thoughts and ideas before approval. 

Enter background information, list objectives, define your target audience, and more with one of these free creative brief templates.

How Do You Write a Marketing Brief?

Stakeholders rely on marketing briefs to communicate the objectives and strategies of marketing their campaigns. A marketing brief is a blueprint for the structure of a campaign. Download a marketing brief template to help ensure that you include necessary components. 

Consider the following tasks when writing a marketing brief:

  • Discuss and define the marketing campaign purpose.
  • Collaborate with marketing team members and other stakeholders.
  • List the marketing campaign objectives.
  • Identify the target audience.
  • Document the campaign strategy in detail.

What Should You Ask in a Marketing Brief?

A successful marketing campaign relies on asking the right questions in your marketing brief. Questions that clarify who is the client, as well as what is the budget and the central message, will help guide you toward success. 

Consider asking the following questions in your marketing brief:

  • What is the purpose of this marketing campaign?
  • Who is our client?
  • What is our budget?
  • What is our campaign timeline?
  • Who is our target audience?
  • What is our marketing strategy?
  • What is our message?
  • What are our campaign deliverables?

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