Steve Ballmer provides a strong example and a clear cautionary tale for all sorts of things and, for me, “eating your own dog food” is definitely one of them. The first time I heard about “dogfooding” was from Steve in the early 90s while working at Microsoft. He was talking about SQL Server and saying that internal projects should use SQL rather than Oracle or something else. His point, of course, was that as the company was trying to sell SQL Server as a platform for internal solutions like we were building, (a) it better work for that and (b) by using it ourselves we could feed back to the SQL team and make the product better.
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