These free paid media plan templates are ideal for digital marketers, account managers, media managers, planners, and buyers, and more. These structured frameworks can help you manage budgets, ad placements, and messaging across paid media channels. 

On this page, you'll find six dynamic paid media plan templates with or without sample data, including  an annual media plan template, an advertising media plan template, a digital marketing media buying plan template, a media plan presentation template, and a one-page media plan template. Plus, find tips for creating a media plan.

Paid Media Plan Example Template

Download a Sample Paid Media Plan Template for 
Excel | Google Sheets

Download a Blank Paid Media Plan Template for 
Excel | Google Sheets

This paid media template with and without sample data makes it easy to track and manage planning and buying media. Set your campaign’s budget, and use the template to define each media-type buy and the spend cost for each media type. The built-in framework ensures you cover all essential aspects of your advertising strategy, saving time and effort. It also helps you stay organized by structuring your goals, media channels, and budget allocation. 

Check out this article on free social media marketing plan templates for more templates and resources.

Annual Media Plan Template

Annual Media Plan Example Template

Download a Sample Annual Media Plan Template for 
Excel | Google Sheets

Download a Blank Annual Media Plan Template for 
Excel | Google Sheets

A successful paid media plan effectively reaches the target audience, delivers compelling messaging through selected channels, optimizes budget allocation, and achieves desired marketing objectives. This easy-to-use annual media plan template available with or without sample data does it all. Start by outlining and strategizing your media activities for an entire year, then use the framework to monitor media-campaign goals and align your marketing efforts with long-term objectives.

Read our article with free marketing calendar templates to help you and your team keep your marketing content on schedule.

Advertising Media Plan Template

Advertising Media Plan Example Template

Download a Sample Advertising Media Plan Template for 
Excel | Google Sheets

Download a Blank Advertising Media Plan Template for 
Excel | Google Sheets

Use this advertising media plan template available with or without sample data to streamline your advertising-spend planning, optimize your budget allocation, and create a comprehensive roadmap for successful advertising campaigns. Fill in the details for each advertising campaign type (e.g., national marketing, local marketing, public relations, social media), the quantity of each channel’s spend, projected cost per unit, and the projected subtotal. The template provides a pie chart indicating the percentage of your budget spent on each advertising channel. 

Check out our collection of free content plan templates to help you organize and strategize your content-creation efforts. Additionally, use them to consistently produce valuable content that aligns with your marketing goals and engages your target audience.

Digital Marketing Media Buying Plan Template

Digital Marketing Media Buying Plan Example Template

Download a Sample Digital Marketing Media Buying Plan Template for 
Excel | Google Sheets

Download a Blank Digital Marketing Media Buying Plan Template for 
Excel | Google Sheets 

Use this digital marketing media buying plan template with or without sample data for planning and budgeting for a comprehensive, effective paid digital-marketing-media campaign. Fill in the details for each digital media channel, such as ad placements, impressions, costs, and estimated response rate. This template is the perfect tool to use to monitor and measure the success of digital marketing campaigns.

Download free digital marketing plan templates to help you effectively promote your business, increase brand visibility, and drive desired conversions and results.

Media Plan Presentation Template

Media Plan Presentation Example Template

Download a Sample Media Plan Presentation Template for 
PowerPoint | Google Slides

Download a Blank Media Plan Presentation Template for 
PowerPoint | Google Slides

Present your paid media plan’s high-level details in a visually engaging manner with this dynamic media plan presentation template. This fully customizable template, available with or without sample data, enables you to enter your media plan’s objective, messaging details, target audience, and medium (e.g., email, website, social media, advertising), as well as list your target audience. Use the Tasks slide to list the details of each paid media plan item and to assign an owner and a deadline. Use this captivating template to effectively convey the value and impact of your advertising strategy to stakeholders.

One-Page Media Plan Template

One-Page Media Plan Example Template

Download a Sample One-Page Media Plan Template for 
Microsoft Word | Adobe PDF | Google Docs

Download a Blank One-Page Media Plan Template for 
Microsoft Word | Adobe PDF | Google Docs

Use this streamlined one-page media plan template with or without sample data to provide stakeholders with a clear and concise overview of your media plan. Enter the details of your media plan’s goal, call to action (i.e., what your audience is asked to do), campaign calendar, and details about the media platforms that you’ll use in the campaign. Set your market-penetration goals and metrics, such as web visits/click-throughs, social engagement, new users, expanded audience. This template is the perfect tool to quickly communicate your media-planning strategy to stakeholders while maintaining a focused and efficient approach.

What Is a Media Plan? 

A media plan is a strategic document that outlines how and where to allocate advertising budgets across media channels to reach a target audience. It includes details about time and messaging so that you can optimize ad placements, and budget.

What Is a Media Plan Template? 

A media plan template provides the form to outline strategies for allocating budget and resources to paid advertising channels, such as online ads and sponsored content. Use these templates to optimize your paid media campaigns and attract potential customers.

How to Create a Media Plan 

Create a media plan defining goals, objectives, target audience, and a budget. Then add details for each advertising channel, including messaging, timing, and ad specifications. 

The following steps provide a foundational framework for creating a comprehensive paid media plan: 

  1. Define Your Goals and Objectives
    Identify the specific outcomes you want to achieve with your paid media plan. Goals can include increasing brand awareness, boosting sales, driving website traffic, or generating leads to ensure focus and strategic alignment throughout your campaigns. 
  2. Identify Your Target Audience
    When researching a target audience, make note of demographics, where they live, and their interests. A good place to start is to look at those details for the people who already use or buy your products or services. 
  3. Determine Your Budget Allocation
    Create a budget that allocates financial resources across various advertising channels and tactics. Knowing how much you plan to spend on media can help ensure cost efficiency and best maximize the impact of your marketing investments. 
  4. Select Advertising Channels
    Strategically choose the most relevant and effective platforms to reach your target audience, optimize your message delivery, and maximize the overall impact and return on investment of your advertising campaigns. 
  5. Develop Messaging
    Craft compelling and resonant content that effectively communicates your brand value, captures audience attention, and motivates them to take desired actions.
  6. Set Key Performance Indicators (KPIs)
    Establish measurable benchmarks that track and evaluate the success of your campaigns. Monitor and analyze these metrics regularly to assess performance, make data-driven optimizations, and ensure alignment with your marketing goals and objectives. 
  7. Create a Schedule for Your Media Plan
    Set a structured timeline that outlines when and how you will implement the advertising campaigns. Creating and sticking to a schedule is useful for ensuring proper coordination and reaching your target audience at optimal times. 
  8. Make Data-Driven Optimizations
    Leverage any insights gleaned from performance data to refine your advertising strategies, target audience segments, messaging, and budget allocation. Acting quickly on data results will maximize campaign effectiveness and drive better results.

Media Planning-Related Templates 

There are several types of media planning-related templates that provide pre-designed frameworks and guidelines for organizing and documenting paid media campaigns. These templates often include areas for budget allocation, target audience details, and channel selection.

Check out any of the following media planning-related template types to improve your media-related organization, targeting, budget allocation, and messaging, ultimately leading to more effective and successful advertising campaigns:  

  • See these free marketing campaign templates to plan, execute, and track campaigns. The structured framework outlines the objectives, target audience, messaging, channels, and KPIs. 
  • See these free content marketing plan templates to strategize and organize your content marketing efforts. The templates are ideal for defining objectives, target audience, content topics, distribution channels, and measurement metrics. 
  • See these free marketing communications plan templates to structure your communication strategies, tactics, and messaging across various channels and touchpoints. This helps you effectively convey your brand message, engage your target audience, and achieve your marketing and communication objectives. 
  • See these free marketing project plan templates to define project goals, tasks, timelines, resources, and dependencies. 
  • See these free strategic planning templates to outline and structure your organization's long-term goals, objectives, strategies, and action plans. Use these templates to align resources, make informed decisions, and guide the overall direction of your business toward desired outcomes. 
  • See these 12 free marketing budget templates to track and manage marketing expenses, allocate resources effectively across different marketing channels and activities, and ensure financial control and transparency in your marketing initiatives.

Effectively Manage Your Media Plan with Smartsheet

The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.


Improve your marketing efforts and deliver best-in-class campaigns.

Try Smartsheet for Free Get a Free Smartsheet Demo