Product Strategy Document Template
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Download a Blank Product Strategy Document Template for
When to Use This Template: This template is ideal for B2C companies that need to define a product strategy for any tangible or digital product. Download the version with sample copy for helpful pointers on crafting a product strategy.
Notable Template Features: This template focuses on actionable and measurable problem-solving. Include your vision statement, business objective, target customer, and unique selling proposition to lay the foundation for goal setting. Then, describe the product objectives, metrics, and tactics in the appropriate sections to create an organized list of product goals and strategies.
PowerPoint Product Strategy Template
Download the Sample Product Strategy Template for PowerPoint
Download the Blank Product Strategy Template for PowerPoint
When to Use This Template: This single slide template is ideal for product managers who need to present a clear and visually appealing product strategy. Download the version with sample copy for guidance on what to include for delivering an effective product strategy.
Notable Template Features: This template features customizable strategy themes that support the product vision. Fill in each theme and include a brief description to communicate the product strategy to your team.
Product Strategy Template
Download a Sample Product Strategy Template for
Download a Blank Product Strategy Template for
When to Use This Template: Product leaders can use this product strategy template to document and report key results from product strategy objectives. Download the version with sample copy to serve as a reference for completing each section.
Notable Template Features: This template guides you through crafting a product strategy in a narrative format. Start by describing your company's background, outlining the vision for your product, and setting both business and product-specific objectives. Then, identify key results to measure progress toward these objectives. This template features a Lean Canvas, a strategic diagram that helps visually represent a product from the initial idea to development.
Product Strategy Worksheet Template
Download the Sample Product Strategy Worksheet Template for
Excel | Microsoft Word | Adobe PDF
Download the Blank Product Strategy Worksheet Template for
Excel | Microsoft Word | Adobe PDF
When to Use This Template: Product managers can use this template with or without sample data to develop their overall strategy. The template features the foundational elements of a product strategy so that managers can streamline the strategic process and ensure all key aspects are considered.
Notable Template Features: This template focuses on the target customer, identifying growth strategies and highlighting what sets your product apart from competitors. Fill in information about who your target customers are, your plans for scaling, and how your product differentiates itself in the market to create a straightforward but comprehensive product strategy.
Product Strategy Canvas Template
Download a Sample Product Strategy Canvas Template for
Download a Blank Product Strategy Canvas Template for
When to Use This Template: Use this template with or without sample data when your product team needs a one-page, high-level view of a product strategy. The product strategy canvas is a great tool for visualizing the connections between various elements of product strategy.
Notable Template Features: This template allows managers to illustrate how key product strategy elements reinforce one another and to build a foundation for product development. It includes sections for describing the product vision, trade-offs, resources and systems, growth plan, and more.
What Is Included in a Product Strategy Template
Whether you're launching a new product or improving an existing one, incorporating all the key elements of a product strategy is essential. A product strategy template should clearly outline how the product will benefit its target customer, stand apart from competitors, and drive revenue.
- Product Vision Statement: A product vision statement explains the future of the product or its long-term goals. Often called the North Star, it provides a clear direction to the product’s destination.
Here are two product vision examples:
- Google: Provide access to the world's information in one click.
- LinkedIn: Create economic opportunity for every member of the global workforce.
- Business Goals: Business goals are high-level goals that explain what the business aims to achieve within a specific timeframe. Including business goals in your product strategy guarantees alignment across all departments, teams, and stakeholders.
- Target Customers: Target customers are the specific people that the product will benefit and serve. Your product solves a particular problem for them, so it’s vital to understand and document their values, behaviors, and needs.
- Product Goals: Product goals detail what the product will achieve. They support the product vision, limit distractions, and keep the product strategy moving forward. List the goals that your product aims to achieve within a specific timeframe, and make sure they align with the business goals.
- Market Analysis: A market analysis includes data about your target audience’s needs, the size of the market, trends, growth areas, and how your product fits in the current marketplace. It provides valuable insights that aid in product strategy decision-making.
- Competitor Analysis: A competitive analysis compares your product’s features, pricing, packaging, strengths, weaknesses, and users to the competitors’. This information helps you identify how you can stand out or beat the competition.
- Unique Selling Proposition: The unique selling proposition (USP) is what makes your product or service better than its competitors. This can include product benefits, features, design, price, quality, or customer service.Identifying a USP communicates a specific benefit and why customers should buy from you rather than the competition. For example, the USP for TOMS is that one-third of its profits fund cash grants and partnerships with community organizations.
- Metrics: Use metrics for tracking and measuring the success of your product goals. Metrics are also useful for future decision-making because their data highlights which goals were met and which fell short.
Product Strategy Related Templates
A product strategy template helps managers define their product objectives and craft a plan for achieving them. Check out these related customizable product strategy templates to help you conduct a thorough analysis of every aspect vital to your product’s success.
Product Roadmap Templates
Use a product roadmap template for tracking product strategy deliverables, timelines, and milestones.
Product Marketing Brief Templates
Use this product marketing brief template to provide the team and stakeholders with a summary of the product marketing plan.
Product Launch Plan Templates
Use a product launch template to introduce your product to the market in an organized, strategic way.
Go-to-Market Strategy and Planning Templates
Use a go-to-market strategy template to streamline a campaign strategy and engage your target market.
Competitor Analysis Templates
Use a competitor analysis template to capture details about your competitors and learn how you can better serve your target market.
Customer Profile Templates
Use a customer profile template to detail specific data — such as demographics, psychographics, and behaviors — about your target customer.
Persona Templates
Learn how to create a buyer persona that describes exactly who wants your product or service and how to market to them effectively.
Product Vision Board Templates
Use a product vision board template as a tool to describe your product’s vision and strategy.
Product Positioning Template
Use this product positioning template to describe the solutions your product offers for your target customers.
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